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Master of Business Administration with a concentration in Marketing (Certificate Track)

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Master of Business Administration with a concentration in Marketing (Certificate Track)

Customers need to know a product exists before they can buy it. That’s where marketers come in. Our Master of Business Administration with a concentration in Marketing (Certificate Track) gives you the skills to increase product awareness and influence consumers. Study a solid core curriculum covering consumer behavior, product design and development, and much more.

This program features a certificate option, which allows you to move certificate courses early in your degree program so you can demonstrate your marketing knowledge to employers before you graduate. The certificate you earn will be an additional credential, which you can leverage to enhance your career.

Talk with an Enrollment Representative to find out if the Master of Business Administration with a concentration in Marketing (Certificate Track) meets your interests.

You can also learn more about the Master of Business Administration degree program without the certificate.

What you'll learn

The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program is based on current research of managerial competencies and graduate business standards as tested by existing national standardized graduate business examinations. In addition to the University of Phoenix learning goals, the MBA program prepares students to: - Demonstrate the knowledge and skills needed to identify and solve organizational problems using a systematic decision-making approach. - Demonstrate the knowledge and skills needed to manage, develop, and motivate personnel to meet changing organizational needs in a global business environment. - Apply critical analysis of alternatives under conditions of uncertainty. - Develop awareness of their own values and the effect of those values on organizational decision making. - Assess whether an organization's plans and actions align with its values. - Comprehend the application of a significant amount of business administration knowledge within the domains of management, business law, human capital management, organizational leadership, quantitative reasoning for business, economics, accounting, applied business research & statistics, operations management, corporate finance, marketing, and strategic planning & implementation. The MBA consists of 36-51 credit hours. Thirty-six credit hours constitute the required course of study. Students can gain additional knowledge in a concentration area through the selection and completion of concentration-specific courses.

Make an informed choice

We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.

View the Graduate Marketing Certificate gainful employment disclosures.

How to afford your degree

Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.

View tuition

How to get started

Talk with a representative to learn more about the admissions process and choose your degree program.

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Next steps

Learn about the admissions process and financial options for students.

A business school designed by business for business

The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.

World-class faculty who've been in the boardroom

School of Business faculty members hold master's degrees or higher, average 20 years of experience in their industry, and hold titles including CEO, CFO, COO and President.

Expanded learning opportunities in our academic social network

The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.

Representatives who are committed to your success

We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.