SWOT Analysis In Strategic Planning – bmceu5040 (0 credits)

Strategic planning involves defining the path forward for an organization and determining the decisions and actions a business should take to achieve organizational goals. A SWOT analysis is a key tool used by business managers to conduct an internal and external scan of the business environment. This course explores the development and factors used when creating a SWOT analysis. Students will learn how a SWOT analysis is used as part of an effective strategic plan. This course provides 0.4 continuing education units in one, 4-hour workshop.

This non-credit course is 1 week. To enroll, speak with an Enrollment Representative.

SWOT Analysis

  • Compare the SWOT Analysis findings to verify alignment of the strategy to the mission
  • Describe the elements of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis

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