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At a strategic level, marketing provides many elements that guide an organization's development and execution of its business strategy. Marketing also plays a key role in identifying the competitive set, defining points of differentiation and establishing the brand. This course explains the role marketing plays in the development and execution of a business strategy and how this affects an organization. In this course, students will learn the principles of the marketing mix and the 4-Ps of marketing: Product, Price, Place, and Promotion. This course provides 0.4 continuing education units in one 4-hour workshop.
This non-credit course is 1 week. To enroll, speak with an Enrollment Representative.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Continuing Education Units (CEUs) and Professional Development Units (PDUs) cannot be converted into academic credit. It is the student's responsibility to confirm whether or not CEUs/PDUs earned at University of Phoenix will be accepted by employers and/or applicable licensing agencies.